Company
MAEHONG L&F — Nature's value, served at your table.
About Us
Thirteen years that began with a single bag of sweet potato malang.
MAEHONG L&F was founded in 2013 as Maehong Foods, starting with sweet potato malang and expanding into superfoods, meal replacements, and natural snacks. Today, six in-house brands meet customers across 30,000+ offline stores and 50+ online channels. Our belief is simple — a company that brings happiness to customers, employees, and society.
Production facilities, certifications, product lineup, and partner information — all in our complete company deck.
Maehong in Numbers
Maehong in numbers
4,000t
Sweet potatoes processed yearly — Korea’s #1 sweet potato snack maker
We process over 4,000 tons of carefully selected Korean and imported sweet potatoes every year. Built on the know-how of Korea’s first certified dried-sweet-potato master, Maehong leads the sweet potato snack market.
30,000+
Offline stores
Find Maehong products in marts, convenience stores and specialty shops nationwide.
8
House brands
From eatus to Welli:You — a specialized brand portfolio by category.
50+
Online channels
We meet consumers directly on 50+ online channels including Smart Store and Coupang.
Certifications
Internationally recognized quality and safety standards
Partners
Channels we work with
From offline to global — where you can find Maehong.
01 · Offline
- Costco
- Lotte Mart
- E-Mart
- Homeplus
- + 30,000 more retail stores
02 · Online
- Naver Smartstore
- Coupang
- 11st
- + 50 e-commerce channels
03 · OEM
- Snack24
- Mammoth Coffee
- The Liter
- HBAF
04 · Food Service
- Samsung Welstory
Our Promise
Maehong's promise for a healthy table
From ingredients to your table, Maehong keeps four promises.
Korean-grown first
Core ingredients like rice and sweet potato come directly from Korean farms.
Growing with farms
Contract farming and fair trade help us grow together with farmers.
As nature made it
We minimize additives and keep the natural taste of raw ingredients.
HACCP-certified production
All production lines run under HACCP hygiene management.
Regular external audits
Annual third-party audits keep our standards high.
Full product testing
Every product ships with a certificate of analysis (COA).
Meal replacement line
Oatmeal, saengsik and konjac rice for busy, healthy days.
Health-first design
Low-sugar, additive-free product design for guilt-free choices.
Natural snacks
Dried sweet potato, nurungji and more — snacks as nature intended.
Nationwide partnerships
Trusted cooperation with marts, convenience stores and online malls.
Community contribution
Ongoing win-win activities with local farms and jobs.
Listening to customers
Customer feedback drives product improvement and development.
Global Buyers
We welcome inquiries from buyers worldwide.
Distribution partners, OEM opportunities, and trade-show participation — we respond within 24 business hours.